Monday, June 28, 2010

SM and the Philippine Star launch the My City My SM Contest


Let us know why you love your city and why you love SM and get a chance to win P5,000worth of SM Gift Cards or one of six Sony Ericsson phones!

During the last few months, prominent personalities brought us on a visual tour of their hometown in the My City, My SM campaign, sharing with us why they love their city and why they love SM.

Multi-awarded film director Brillante Mendoza and Mutya ng Kapampangan Nicolette Henson let us know why despite all their success, they Left their Heart in San Fernando; while the entrepreneurial Aldeguer brothers – Jay, Michael, and Chris, and socialite Teresin Mendezona talked about their booming and beautiful city in Cebu, Cebu.

Mang Inasal’s Edgar Sia II and Dr. Josette Biyo, who has a planet named after her, gave us a tour of Sweet Home Iloilo; while National artist Bencab and Binibining Pilipinas Universe 2001 and lawyer Zorayda Ruth Andam shared with us why it is Baguio on My Mind for each of them.

Artist, writer, and foodie Claude Tayag and educator and CHED Chairman Dr. Emmanuel Y. Angeles were upbeat about their hometown in Up, Up, and Away at Clark; while Philippine Tatler Magazine’s Managing Editor and Rotary District 3820 Governor Chit Lijauco and the Tiongco Brothers – Emil, Jun, and Art – showed us the other side of progressive Santa Rosa in If You Are Going to Santa Rosa.

Now it's your turn to be our tour guide and share with us the attractions, festivals, history, culture, and lifestyle of your hometown in the Philippine Star and SM’s My City, My SM Contest. Simply let us know why you love your city and why you love the SM mall in it –in a photo essay- and get a chance to win exciting prizes from SM and Sony Ericsson.

The contest will run from April 4 – July 2010, and you can join by simply sending an email of your photo essay to pstar_smmycity@yahoo.com.
(underscore after pstar).

Or write to us at the following addresses:

The Lifestyle Section
The Philippine Star
R. Oca, Jr. and Railroad Streets
Port Area, Manila

The Publicity Department
SM Retail, Inc., Building C
SM Corporate Office
J.W. Diokno Avenue, Roxas Boulevard,
Pasay City


SM will choose one lucky winner per week, who will be entitled to P5,000.00 worth of SM Gift Cards, and whose write up will be published in the Lifestyle section of the Philippine Star. Winners can claim their prizes from SM’s Publicity Department at Building C, SM Corporate Office at J.W. Diokno Avenue, Roxas Boulevard, Pasay City.

There will also be a Special Category for photo essays using a camera phone, wherein winners will be awarded one of six Sony Ericsson phones. Five (5) winners will each be entitled to a C510 Cyber-Shot phone with the famous smile shutter and intuitive zero-click access to Facebook. One also has a chance to winning this category’s Grand Prize – the Sony Ericsson Vivaz, the second installment in a new family of communication entertainment phones that introduces HD video capabilities in the portfolio.

The My City, My SM contest is a joint project of SM and the Philippine Star with support from Sony Ericsson.

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